Analytics, done properly
Virgo Analytics takes on a small number of independent projects: incrementality measurement, data infrastructure, and AI-led reporting, built by someone who runs analytics for a living.
Positioning in practise
Ask most AI analytics tools where a number came from and you won't get a straight answer. These projects are built the other way round: the data layer comes first, the AI sits on top of it, and every figure can be traced back to source. That's how it should work.
Bio and expertise
Virgo Analytics is run by an analytics leader with senior, day-to-day experience, taking on independent projects using the same standards. Two current examples: Increment, a marketing measurement tool, and Conduit, a data infrastructure project. Project AI is where the AI-led delivery approach gets built and tested directly with clients.
AI-led analytics
Conversational access to a governed data layer, without the black box
Data infrastructure
Pipelines and governance built to hold up over time.
Incrementality & measurment
Marketing measurement grounded in real, testable lift.
Data Solutions
Ad hoc analysis and on-going support - for everything else.