Analytics, done properly
Independent projects, taken on a few at a time: incrementality measurement, data infrastructure, and AI-led reporting. Run by someone who does this for a living.
Ask it something. Watch how it works it out.
A worked example, not a live connection to your data: type a question and see every step it takes to answer, including what it checked.
Positioning in practice
Ask most AI analytics tools where a number came from and you won't get a straight answer. This work is built the other way round. The data layer gets sorted first, the AI goes on top of it, and any figure it hands back can be followed to where it came from.
Expertise
Virgo Analytics is run by someone doing this work in a senior role day to day, and taking on independent projects to the same standard. Increment, a marketing measurement tool, and Fresh Sheets, a data infrastructure project, are both being built alongside that.