Analytics, done properly
A consultancy and a product, run by someone doing this work in a senior role day to day.
Consulting
Independent projects, a few at a time
Product
Fresh Sheets
Your marketing data, written into your spreadsheet on the schedule you set.
Google Ads06:12Written to Ads spend
Google Analytics 406:12Written to Sessions by channel
Search Console06:13Written to Top queries
Go to freshsheets.uk
Live on the Google Workspace Marketplace. Free to install.
AI-led analytics
Ask it something. Watch how it works it out.
A worked example, not a live connection to your data: type a question and see every step it takes to answer, including what it checked.
AI-led analytics
Ask questions in plain language, get answers that trace back to real numbers.
Incrementality and measurement
Is this spend actually driving results, or would they have happened anyway.
Data infrastructure and governance
Pipelines, structure and documentation, not dashboards on top of a mess.
For work that doesn't fit neatly into the above.
Positioning in practice
Ask most AI analytics tools where a number came from and you won't get a straight answer. This work is built the other way round. The data layer gets sorted first, the AI goes on top of it, and any figure it hands back can be followed to where it came from.